Design
Logo Design
At WebSurferMedia, we follow a four-step process for logo design.
- graphic design
- font design / inclusion / styling
- colourising your logo
- refinement rounds of revision
This process allows us to accommodate the customers exact needs in a concise manner and it works for small businesses across every industry.
Unlike other firms, who will present only a few concepts, WebSurferMedia will present the customer with multiple design options at every stage of the process. For this reason, our design process is very hands-on and involved.
In conjunction with the lead designer, the customer will play an active role in the design process. Your contribution is vital, and your industry experience and business knowledge along with your styling preferences will be incorporated into your final design.
The designer will build upon your ideas, adding their industry marketing and design experience coupled with creativity, and the result will be a range of differing concepts for you to pick from.
The Logo Design Process
You will be presented with a round of 6 initial design concepts.
- For text-only logos this will be text examples.
- For text/graphical logos, this will be a graphic.
- For illustration or character development one image will be presented initially.
Once the image has been chosen, you will be presented your image proofs along with your business name / and tag line (as necessary) in a range of different fonts. You will receive up to 12 different font examples if necessary.
Once the font and graphic have been decided upon, it is time to colour your logo. You will be presented with your logo in a range of different colours according to your specifications. Up to 12 different colour combinations will be presented during this stage if necessary.
Logo Refinement
This round of final revisions is to make final adjustments until your logo is 'just right'. Final adjustments may include:
- adding minor details to graphics
- tidying up the overall composition of the logo
- adjusting capitalisation of fonts and spacing between words and letters
- changing the balance of colour
- overall polishing of the logo
- Up to 2 final refinement rounds are included in the design process.
Logo Design Finalisation
Your final logo will be put together in an electronic format for you to proof. At this point you will "sign off" on your logo. A final invoice will be issued for the balance + any additional charges. After payment receipt, you will be sent your logo in the required formats.
Logo Formats
Your final logo will be provided in;
- .EPS vector format
- high resolution .JPG format for print
- high resolution .PDF format for print
- low resolution .GIF format for web use
For more information please contact us.