Marketing
Search Engine Optimisation
Search Engine Optimisation (SEO) is a specialised process that involves analysing your website’s structure, content, layout and html. Enhancements are made so that the site gains a higher listing in the natural search results of search engines such as Google, Yahoo and Bing.
Keyword Research
Using various industry professional tools and methods extensive research is performed to identify which keywords and phrases will bring the most qualified traffic to your website.
Website Structure Audit
Analysis of your web applications structure is performed to help identify any fundamental issues that can have a negative impact on your search engine indexing.
Search Engine & Directory Submissions
We submit your site to all major search engines and relevant directories so they are included and indexed as quickly as possible. XML sitemaps are also set up for accurate, fast indexing and search engine updates.
Website Competitive Analysis
Using professional automated software tools we identify what keywords and search engine optimisation techniques your competitors are using. This helps to developer the most appropriate strategy to position yourself in the market.
Website Copy
Website copy is the text content on your website. We work with you to develop and enhance your content and navigational structure to make your site content is more easily identified and relevant so that search engines rank you higher.
Link Popularity
Increase and improve the quantity and quality of external websites that link to pages on your site in order to enhance your site’s visibility within search engines. Google pagerank for example is an important factor in search engine rankings and is related to the websites that link to your site.
For more information please contact us.